CAC & LTV: Making the Most out of Your Marketing Efforts

Juan ReyesAnalytics, Digital Marketing, PPC, Social Media Advertising5 Comments

cac x ltv

When using paid advertising, there are two metrics that can help you ensure your paid marketing campaigns are bringing in a ROI for your business. Despite what many people think, these metrics are not Click-Through-Rate, Conversion Rate or Impressions. The two metrics you should use are Customer Acquisition Cost (CAC) and Lifetime Value of a Customer (LTV). What is Customer … Read More