5 Yelp Questions Answered

Yanira LeonDigital MarketingLeave a Comment

Yelp Questions Answered

When it comes to online reviews, Yelp has a significant audience. With over 127 million reviews and 26 million unique visitors to its app in the first quarter of 2017 alone, Yelp can have a significant impact on a small business. As a small business owner, you have probably already been encouraged to get on Yelp because of the site’s … Read More

Social Media Tips for Small Businesses

Full Funnel MarketingDigital Marketing, Social Media Advertising, Social Media Management, UncategorizedLeave a Comment

Social Media Strategy for Small Business

How To Get the Most Out of Social Media Effectively using social media to increase engagement with your brand can be time-consuming and costly. Small businesses often don’t have the resources to dedicate someone full-time to implement a social media strategy; however, ignoring social media can have very real consequences. When a business engages with its target audience and customers … Read More

CAC & LTV: Making the Most out of Your Marketing Efforts

Juan ReyesAnalytics, Digital Marketing, PPC, Social Media Advertising5 Comments

cac x ltv

When using paid advertising, there are two metrics that can help you ensure your paid marketing campaigns are bringing in a ROI for your business. Despite what many people think, these metrics are not Click-Through-Rate, Conversion Rate or Impressions. The two metrics you should use are Customer Acquisition Cost (CAC) and Lifetime Value of a Customer (LTV). What is Customer … Read More

Overcoming the Content Bottleneck

Nicole BashamContent Marketing, Content Strategy, Digital MarketingLeave a Comment

how to create content

Your business is up and running. You have a great-looking, fully-functioning website. You understand who your ideal customers are and exactly what you can do to make their lives easier. You know your industry inside and out, and keep up to date on trends. So, what’s the problem? Overcoming the Content Bottleneck To grow your business, people need to find … Read More

How to Optimize a Website for Best Business Performance

Full Funnel MarketingContent Strategy, Digital Marketing, Inbound Marketing1 Comment

how to fully optimize a website

How to optimize a website to really reach people and drive business? Well, there are several layers to that particular pie. It turns out that everything from your hosting company & overall site speed, to your ability to optimize for mobile and your willingness to commit to the process of consistently turning out high-quality content matters in this digital world … Read More

How Does Digital Marketing Really Work?

Full Funnel MarketingDigital Marketing, SEO, WebsitesLeave a Comment

digital marketing full funnel marketing

How does digital marketing really work? And is it worth the spend? Two very important questions to consider on your journey to a better website. Looking out on the landscape of the internet, websites, apps, and devices it’s easy to be confused on the topic of digital marketing. In this post, I hope  to demystify a few details about which puzzle … Read More

How to Choose the Right WordPress Theme

Full Funnel MarketingDigital Marketing, WordPress WebsitesLeave a Comment

How to choose the right wordpress theme

So you need to refresh your website, again… When it comes to updating your company website, there are a million things to consider. If you are reading this article, there is a good chance you are thinking about a website that either needs to be built-from-scratch or redesigned. You want to build an optimized website this time, for real. And while choosing … Read More