When it comes to online reviews, Yelp has a significant audience. With over 127 million reviews and 26 million unique visitors to its app in the first quarter of 2017 alone, Yelp can have a significant impact on a small business. As a small business owner, you have probably already been encouraged to get on Yelp because of the site’s … Read More
Social Media Tips for Small Businesses
How To Get the Most Out of Social Media Effectively using social media to increase engagement with your brand can be time-consuming and costly. Small businesses often don’t have the resources to dedicate someone full-time to implement a social media strategy; however, ignoring social media can have very real consequences. When a business engages with its target audience and customers … Read More
5 Tips for a Successful Facebook Like Campaign
A Like Campaign is a type of ad that you can run on Facebook to encourage people to “Like” your Page. Now you, like many business owners, may be wondering, “Why the hell do I want ‘Likes’?” or “How does a ‘Like’ generate ROI for my business?” The truth is, it doesn’t. At least not directly. In order for a … Read More
CAC & LTV: Making the Most out of Your Marketing Efforts
When using paid advertising, there are two metrics that can help you ensure your paid marketing campaigns are bringing in a ROI for your business. Despite what many people think, these metrics are not Click-Through-Rate, Conversion Rate or Impressions. The two metrics you should use are Customer Acquisition Cost (CAC) and Lifetime Value of a Customer (LTV). What is Customer … Read More
Overcoming the Content Bottleneck
Your business is up and running. You have a great-looking, fully-functioning website. You understand who your ideal customers are and exactly what you can do to make their lives easier. You know your industry inside and out, and keep up to date on trends. So, what’s the problem? Overcoming the Content Bottleneck To grow your business, people need to find … Read More
How to Optimize a Website for Best Business Performance
How to optimize a website to really reach people and drive business? Well, there are several layers to that particular pie. It turns out that everything from your hosting company & overall site speed, to your ability to optimize for mobile and your willingness to commit to the process of consistently turning out high-quality content matters in this digital world … Read More
How Does Digital Marketing Really Work?
How does digital marketing really work? And is it worth the spend? Two very important questions to consider on your journey to a better website. Looking out on the landscape of the internet, websites, apps, and devices it’s easy to be confused on the topic of digital marketing. In this post, I hope to demystify a few details about which puzzle … Read More
Quick Guide to Retargeting on Facebook
Have you ever visited your Facebook News Feed and seen an ad from a company whose site you were just looking at or an ad promoting a product that you were eyeing on Amazon? Perhaps you thought to yourself, “Facebook knows!” or, “It is destiny telling me to buy these shoes.” Well, it turns out Facebook is not doing this … Read More
How to Choose the Right WordPress Theme
So you need to refresh your website, again… When it comes to updating your company website, there are a million things to consider. If you are reading this article, there is a good chance you are thinking about a website that either needs to be built-from-scratch or redesigned. You want to build an optimized website this time, for real. And while choosing … Read More