Why “Set It And Forget It” Doesn’t Work For Paid Search

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PPC Optmization

Pay-per-click (PPC) advertising is a powerful way to help your business become more visible in search engine results. The way paid search works is that advertisers pay for prime real estate in the top search engine results in exchange for a fee each time a user clicks on an ad. If you decide that PPC is a viable marketing channel … Read More

CAC & LTV: Making the Most out of Your Marketing Efforts

Full Funnel MarketingAnalytics, Digital Marketing, PPC, Social Media Advertising5 Comments

cac x ltv

When using paid advertising, there are two metrics that can help you ensure your paid marketing campaigns are bringing in a ROI for your business. Despite what many people think, these metrics are not Click-Through-Rate, Conversion Rate or Impressions. The two metrics you should use are Customer Acquisition Cost (CAC) and Lifetime Value of a Customer (LTV). What is Customer … Read More