Pay-per-click (PPC) advertising is a powerful way to help your business become more visible in search engine results. The way paid search works is that advertisers pay for prime real estate in the top search engine results in exchange for a fee each time a user clicks on an ad. If you decide that PPC is a viable marketing channel … Read More
5 Tips for a Successful Facebook Like Campaign
A Like Campaign is a type of ad that you can run on Facebook to encourage people to “Like” your Page. Now you, like many business owners, may be wondering, “Why the hell do I want ‘Likes’?” or “How does a ‘Like’ generate ROI for my business?” The truth is, it doesn’t. At least not directly. In order for a … Read More
CAC & LTV: Making the Most out of Your Marketing Efforts
When using paid advertising, there are two metrics that can help you ensure your paid marketing campaigns are bringing in a ROI for your business. Despite what many people think, these metrics are not Click-Through-Rate, Conversion Rate or Impressions. The two metrics you should use are Customer Acquisition Cost (CAC) and Lifetime Value of a Customer (LTV). What is Customer … Read More