How To Get the Most Out of Social Media Effectively using social media to increase engagement with your brand can be time-consuming and costly. Small businesses often don’t have the resources to dedicate someone full-time to implement a social media strategy; however, ignoring social media can have very real consequences. When a business engages with its target audience and customers … Read More
5 Tips for a Successful Facebook Like Campaign
A Like Campaign is a type of ad that you can run on Facebook to encourage people to “Like” your Page. Now you, like many business owners, may be wondering, “Why the hell do I want ‘Likes’?” or “How does a ‘Like’ generate ROI for my business?” The truth is, it doesn’t. At least not directly. In order for a … Read More
CAC & LTV: Making the Most out of Your Marketing Efforts
When using paid advertising, there are two metrics that can help you ensure your paid marketing campaigns are bringing in a ROI for your business. Despite what many people think, these metrics are not Click-Through-Rate, Conversion Rate or Impressions. The two metrics you should use are Customer Acquisition Cost (CAC) and Lifetime Value of a Customer (LTV). What is Customer … Read More
Quick Guide to Retargeting on Facebook
Have you ever visited your Facebook News Feed and seen an ad from a company whose site you were just looking at or an ad promoting a product that you were eyeing on Amazon? Perhaps you thought to yourself, “Facebook knows!” or, “It is destiny telling me to buy these shoes.” Well, it turns out Facebook is not doing this … Read More