Social Media Tips for Small Businesses

Full Funnel MarketingDigital Marketing, Social Media Advertising, Social Media Management, UncategorizedLeave a Comment

Social Media Strategy for Small Business

How To Get the Most Out of Social Media Effectively using social media to increase engagement with your brand can be time-consuming and costly. Small businesses often don’t have the resources to dedicate someone full-time to implement a social media strategy; however, ignoring social media can have very real consequences. When a business engages with its target audience and customers … Read More

CAC & LTV: Making the Most out of Your Marketing Efforts

Full Funnel MarketingAnalytics, Digital Marketing, PPC, Social Media Advertising5 Comments

cac x ltv

When using paid advertising, there are two metrics that can help you ensure your paid marketing campaigns are bringing in a ROI for your business. Despite what many people think, these metrics are not Click-Through-Rate, Conversion Rate or Impressions. The two metrics you should use are Customer Acquisition Cost (CAC) and Lifetime Value of a Customer (LTV). What is Customer … Read More