Why Going Viral is a Weak Goal (And Tips to Go Shareable)

Full Funnel MarketingStandardLeave a Comment

Do you remember Zack Danger Brown’s potato salad Kickstarter? I recently received a message from Kickstarter asking me to either change or confirm my address so that I could receive my “reward” (a photograph of Zack making the potato salad) for pledging $2.00 to the campaign. In case you forgot (I did), Zack’s potato salad Kickstarter went viral this past … Read More