Why “Set It And Forget It” Doesn’t Work For Paid Search

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PPC Optmization

Pay-per-click (PPC) advertising is a powerful way to help your business become more visible in search engine results. The way paid search works is that advertisers pay for prime real estate in the top search engine results in exchange for a fee each time a user clicks on an ad. If you decide that PPC is a viable marketing channel … Read More

Texas Veterinary Medical Foundation Selects Full Funnel To Create Website

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Since 1978, the Texas Veterinary Medical Foundation (TVMF) has been working to promote animal health and welfare through education, research, capacity building and outreach. The nonprofit organization, affiliated with the Texas Veterinary Medical Association, works to advance its mission of caring for animals, advancing the veterinary profession and serving people through several different programs. Through its efforts, the TVMF advocates for … Read More

5 Yelp Questions Answered

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Yelp Questions Answered

When it comes to online reviews, Yelp has a significant audience. With over 127 million reviews and 26 million unique visitors to its app in the first quarter of 2017 alone, Yelp can have a significant impact on a small business. As a small business owner, you have probably already been encouraged to get on Yelp because of the site’s … Read More

Shamrock Environmental Launches New Site Designed by Full Funnel

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Shamrock Environmental is a new dumpster rental and junk removal company with locations across Texas, serving Austin, Corpus Christi, Dallas, Fort Worth and San Antonio. Shamrock serves both residential and commercial clients, including companies in the roofing, remodeling, retail, financial and hospitality industries. In addition, Shamrock offers emergency and hazardous cleanup services for natural disasters, highway spills and other large … Read More

Benefits of Google My Business for Small Businesses

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Benefits of Google My Business

As people rely more heavily on Google to find the answers to their most pressing questions, Google is becoming a big part of how users discover products and services in their area. You may not even realize that Google My Business (GMB) is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google. If you are a … Read More

Social Media Tips for Small Businesses

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Social Media Strategy for Small Business

How To Get the Most Out of Social Media Effectively using social media to increase engagement with your brand can be time-consuming and costly. Small businesses often don’t have the resources to dedicate someone full-time to implement a social media strategy; however, ignoring social media can have very real consequences. When a business engages with its target audience and customers … Read More

UPG Video Launches New Site by Full Funnel Marketing

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A few months ago, we announced that UPG Video selected Full Funnel Marketing to design their new website. We’re happy to say that our hard work has paid off. The team at Full Funnel set UPG apart by coming up with a light website in contrast to competitor websites that tend to be dark. Website design helps direct potential customers … Read More

How to Manage Customer Feedback [FREE Checklist]

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How to manage customer feedback

Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it.” Technology has made it very easy for consumers to provide instant critiques about your business on a variety of platforms. For a small business, it can seem daunting to know what to do to manage your reputation online and scary to realize … Read More

The Importance Of Online Reviews For SEO Success

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importance of online reviews

Providing a superior customer experience is more important now than ever. In the past, disgruntled clients might express their displeasure in person at your place of business. In extreme cases, a complaint could be filed with the Better Business Bureau. Now, consumers have the ability to easily stream live video over social networks, leave scathing real-time feedback on a growing … Read More