You can’t read your sales leads minds. But a great website will encourage those leads to check in with you and tell you what they need in order to make a purchase.
Let us help you nurture leads and close more sales with e-mail and marketing automation.
If your website doesn’t help your company make money, it isn’t doing its job. Lead generation is critical, but it’s usually just the beginning of a relationship. You need to nurture your prospects to keep them interested and informed until the moment they become a customer.
Timing is key when you are staying in touch with a prospect. If you come on too strong when they aren’t ready to buy, you could annoy them into opting out of future communications. However, if you connect with your prospects too infrequently, they might forget about you and go to a competitor when its time to make a purchase.
Integrating consistent e-mail marketing with marketing automation principles help you identify the time when a prospect is actively looking to buy. This can dramatically increase your sales, and Full Funnel Marketing will show you how.
Make more money with marketing automation.
When it’s time to make a purchase, your soon-to-be customers should know the important facts about your company, what you sell, and how it’s going to improve their lives. Smart automation tactics and consistent e-mail marketing ensure that your target audience know your strengths and your competitors’ weaknesses when it’s decision-making time.
Most of the time, our nurturing and automation strategies will cover:
- Marketing Automation – The more you learn about your leads over the course of your relationships with them, the more effectively you can communicate value. We help our clients set up a data-centric system to learn more about individual leads. Then, we can effectively personalize the content to deliver the right message at the right time.
- Lead Nurturing – Whether you need to communicate with leads that have gone cold or you know a purchase decision is just beyond the horizon, lead nurturing will help you keep your name at top of mind. This is a great way to handle common marketing challenges.
- E-mail Marketing – E-mail marketing is still one of the most effective ways to communicate with your customers directly in their inboxes, whether their using desktop computers or mobile devices. This tried and true communication method just needs to be done right. So long as you continually test, measure, learn and improve — e-mail can help you achieve an impressive ROI.
- Marketing Analytics – Customized measurement for consistently improved efficiency is one of Full Funnel Marketing’s basic tenants. We create a custom metrics plan around your company’s business goals and use those numbers to learn what works and what doesn’t.
Sometimes, after months of hard work, closing the deal can be the biggest challenge of all. We help make sure you are speaking to educated, qualified, and high-value sales leads who fully understands your unique value proposition when it comes time to make a purchase.
Our team is ready to start bringing your business success on the web. Are you ready to get started?