We learn everything we can about our clients’ businesses and then we get to work on creating digital marketing strategy customized to help them achieve their goals.
How we do it.
Digital marketing is only one part of your overall business. It’s important, but it has to align with the overall goals of your company. At Full Funnel Marketing, we learn as much as we can about your business so that we can help you take advantage of the web to meet your business goals.
Your sales funnel is like a map. And the best maps do more than merely outline the route from a starting point to a destination. Excellent maps show the navigator the terrain, any detours, and what they’ll see along the way.
The Full Funnel Marketing team guides our clients as they identify the mile markers and greets travelers along the sales funnel. With our guidance, our customers better qualify their prospects and turn them into valued customers.
We teach businesses how to serve their audiences with the right content at the right time, and how to keep those prospects from getting distracted along the way. And if they do get lost, we’ll look for ways that you can guide them back towards their destination: A conversion.
We lay down a solid foundation for your Digital Marketing strategy
You wouldn’t build a brick-and-mortar storefront without a sturdy foundation. The same goes for your online business. Your digital marketing activities should be backed by a solid understanding of your audience, the competitive landscape, and the actionable business goals you seek to accomplish. This is where Full Funnel Marketing’s expertise comes in. We conduct research and provide businesses with the insights and data needed to build a digital infrastructure.
The destination of your buyer’s journey must meet your customers’ high standards, or they’ll go to the closest competitor. Depending on where your customers are within that journey, they will need to be met with valuable content, whether that be through social media, e-mail, or your website. We can optimize your e-mail templates and lists, make sure your social media pages are up to snuff, and we also provide full website redesigns in WordPress to help you clean up your digital storefront. We’ll make your customers’ journeys worth their time.
Our clients all have different goals for their businesses. That’s why every strategy we come up with is customized to the problems you need to solve. No two Full Funnel digital marketing strategies are the same.
Once the foundation is set, we build upon it for your business.
Attracting people to your brand online can be summed up by one thing: value. We will help you determine your value proposition so that you can provide valuable content that attracts customers. Valuable, audience-focused content brings prospects to the doorstep of your brand on social media and on your website. Every client we take on sells a unique product to a unique customer-type. We’ll look at your data to help you figure out what will help nudge your leads in the right direction.
Once a prospect is paying attention, we’ll show you how to spark their interest and remember your brand’s name. We’ll help you keep track of new leads, manage your customer list, so that you can implement a content marketing strategy through e-mail and social media.
When your audience starts communicating interest in your brand by following you on social media, visiting your blog, or signing up for your e-mail newsletters, we’ll deliver a strategy that you can use to keep those leads engaged. We’ll show you how to manage the content you serve to different types of leads, measure success, and adapt your content based on where the lead is in the buyer’s journey.
Even after the conversion, your customers need to know you’re going keep offering them high value again and again. We’ll help your customers remember your brand’s name and the positive experience they had making their purchase. We’ll look for ways to improve your reputation on review sites like Yelp and Facebook by leveraging your happy customers.
Our team is ready to start bringing your business success on the web. Are you ready to get started?