Do prospects return to your website to give you their e-mail address and request more information? They should.
Your website should generate new leads for your business 24/7.
One of the biggest benefits of establishing a solution-based relationship with your target audience is that your prospects will come directly to you when they are ready to make a purchase. Having plenty of well-researched premium content on your site will help you identify people who are actively researching your products and services.
In addition to quality content, optimizing the conversion process on your website is critical to enhancing lead generation activities. Full Funnel Marketing helps clients by creating landing pages that get results. We will regularly A/B test pages and forms to make sure your conversion rate is as high as possible. We’ll measure the success of your conversion points, report back to you, and help you find ways to optimize the user’s experience making a purchase.
The right combination of premium content, optimized landing pages, and analytics can turn your website into a lead generation machine. Your satisfied customers will go on to praise your brand for their good experiences, in-turn bringing in more new leads.
Optimizing your conversion process can help you generate qualified leads
Once again, understanding your target audiences and the typical buyer’s process helps us to create an optimized online lead generation process that continuously works behind the scenes to keep your pipeline full of leads.
Here are just a few of the services our lead generation strategies cover:
- Premium Content – When you generate content that helps people make informed purchases, they will happily register and request that you continue to send them useful information. The type of content that works best in each case will vary. We produce whitepapers, e-books, buyer’s guides, infographics, presentations, webinars/seminars, case studies, drip e-mail campaigns, and so much more.
- Landing Pages – These pages are designed specifically to generate business leads and convert visitors into prospects. The pages contain a benefit-focused description of your premium content offering and an optimized web form to collect information and enable prospects to opt-in for future marketing communication.
- Conversion Optimization – This is a process of directing your website visitors to the right content at the right time to increase the likelihood that they will register to download your premium content. By using well-placed calls-to-action and the optimized landing pages described above, we can help you put lead generation on autopilot.
- Website Analytics – An analytics implementation that has been customized to your marketing and sales processes offers an opportunity for continual improvement and efficiency. By knowing which channels and content result in the most qualified leads, you can optimize every dime that you spend on marketing.
Say good-bye to cold calls. They don’t work. Instead, use your website to generate leads and establish a positive relationships with interested buyers.
Our team is ready to start bringing your business success on the web. Are you ready to get started?